Registration opens for JA New York Fall Show under INSTORE

Registration is open for the JA New York Fall Show, set for Oct. 25-27, 2026, at the Jacob K. Javits Convention Center in New York City. The first INSTORE-produced edition follows its acquisition of the trade show and aims to give independent jewelry retailers a more focused buying and education experience ahead of the holiday season.

Why it matters: - The JA New York Fall Show is positioning itself as a high-value sourcing event for independent jewelry retailers heading into the holiday selling season. - The show is designed to help buyers find inventory, build supplier relationships and use their time on the floor more efficiently. - INSTORE’s first edition as producer signals a reset for a long-running trade show with a new focus on today’s independent retailer.

What happened: - Registration opened for the JA New York Fall Show, scheduled for Oct. 25-27, 2026, at the Jacob K. Javits Convention Center in New York City. - The 2026 Fall Show is the first JA New York event produced by INSTORE after INSTORE acquired the trade show earlier this year from Emerald Holding, Inc. - INSTORE and JA New York say the event will bring together retailers, designers, manufacturers and suppliers for three days of buying, education and business networking. - Registration and event information are available at JA-NewYork.com.

The details: - The show will include a VIP Buyer Program with a dedicated Retailer Liaison. - Expanded international pavilions are part of the 2026 format. - Practical education sessions will be led by industry experts. - Buyers and exhibitors will have more opportunities to meet one-on-one. - The show floor will feature hundreds of collections across finished jewelry, designer collections, loose diamonds, gemstones, pearls, watches, tools and technology. - Exhibitors from more than 40 countries will take part, making the event a global sourcing destination. - Registration is free for qualified jewelry retailers, buyers and industry professionals. - All attendees must be approved before entering the show. - Registering in advance allows approval to be completed early and helps attendees avoid waiting at registration. - Exhibitor opportunities remain available for companies that want to meet buyers from across North America and around the world.

Between the lines: - The refreshed format appears built around a tighter mix of curation, business services and targeted access rather than a broad trade-show experience. - The emphasis on independent retailers suggests INSTORE is trying to make the event more relevant to buyers who need efficient sourcing and practical education. - The acquisition gives INSTORE a chance to reshape a well-known jewelry event while keeping its established brand recognition.

What's next: - Attendees can register now ahead of the October show dates. - Exhibitors can still secure space and connect with buyers before the event. - The show is expected to serve as a buying and planning checkpoint before the industry's busiest retail period.

The bottom line: - JA New York is back under new ownership, with INSTORE betting that a more focused format will better serve independent jewelry retailers and the brands that want to reach them.