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By AI, Created 11:03 AM UTC, May 20, 2026, /AGP/ – Time + Tide Discovery Studio will present Timeless, a solo exhibition by New York artist Peter Paid, on May 30-31 at 460 Broome Street in Manhattan. The show uses sign-painting and street-culture imagery to reinterpret iconic watches, with the artist in attendance and a VIP collector viewing planned.
Why it matters: - Timeless brings watch culture into a street-art setting, linking luxury horology with New York sign painting and hip-hop aesthetics. - The exhibition gives collectors and the public a chance to see a new body of large-scale work centered on recognizable watch designs. - Time + Tide’s New York presence adds retail and media weight to the exhibition.
What happened: - Time + Tide Discovery Studio is presenting Timeless, a solo exhibition of new work by New York artist Peter Paid. - The exhibition runs May 30-31, 2026, at 460 Broome Street, 2nd Floor, New York, NY. - The show opens to the public Saturday from 12:00 PM to 5:00 PM. - A private VIP viewing for collectors follows Saturday from 5:00 PM to 7:00 PM. - The exhibition continues Sunday from 12:00 PM to 6:00 PM. - Peter Paid will be in attendance throughout the weekend.
The details: - Timeless explores the visual language of horology through traditional New York City sign painting. - Peter Paid is known for blending hand-lettered bodega signage with themes rooted in classic hip-hop and street culture. - The new series includes large-scale works that pay homage to iconic watch designs. - Each piece uses the “price” as a playful stand-in for a watch’s release year or reference number. - The concept reimagines models such as the Cartier Crash from 1967 and the Patek Philippe/Tiffany & Co. Nautilus Ref. 5711. - Tayla Lewis, associate general manager of Time + Tide, said the collaboration feels “both culturally relevant and visually engaging” for the community. - Peter “Paid” Levine is Brooklyn-born and has roots in hand-lettering, sign painting, 1980s subway graffiti and DJ culture. - Levine’s career spans more than four decades across graffiti, album cover design and corporate branding. - Levine’s work blends bold color, classic typography and traditional techniques to tell the story of New York street culture. - His work has appeared in New York Magazine and is held in private collections worldwide. - Time + Tide Watches was founded in 2014 and is headquartered in Melbourne, Australia. - Time + Tide operates in Melbourne, London and New York.
Between the lines: - The exhibition positions watch collecting as a cultural and visual language, not just a product category. - The use of “price” as a visual device suggests a commentary on value, rarity and status in luxury watches. - The pairing of horology with sign painting broadens the audience beyond watch enthusiasts.
What’s next: - Visitors can attend the public exhibition on May 30 and 31. - Collectors can access the VIP viewing on Saturday evening. - Peter Paid’s attendance gives attendees a chance to engage directly with the artist during the show. - More information is available through the artist’s website and his Instagram account.
Disclaimer: This article was produced by AGP Wire with the assistance of artificial intelligence based on original source content and has been refined to improve clarity, structure, and readability. This content is provided on an “as is” basis. While care has been taken in its preparation, it may contain inaccuracies or omissions, and readers should consult the original source and independently verify key information where appropriate. This content is for informational purposes only and does not constitute legal, financial, investment, or other professional advice.
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